The challenge was to create a distinct identity that positioned the property as a premier destination for conferences, corporate retreats, and large-scale events while remaining aligned with Hilton brand standards.

The resulting system balanced hospitality and professionalism, creating a flexible visual language that supported wayfinding, signage, environmental graphics, print materials, digital experiences, and guest communications. The identity was designed to be scalable, easy for event organizers to adopt, and capable of elevating the overall conference experience.

Deliverables: Brand identity, signage, wayfinding, environmental graphics, print collateral, and digital assets.