Task:
Create a brand identity that positions the hotel as the go-to venue for conferences, corporate retreats, and events.

Design Solution:

• Establish a recognizable visual identity within Hilton brand guardrails

• Create a brand voice that works for both hospitality and corporate audiences

• Support wayfinding, signage, print, digital, environmental graphics, and guest touchpoints

• Develop a system that conference organizers can easily plug into

• Enhance perceived value and professionalism of the conference experience