The lookbook design brought St. John Knits’ timeless luxury into a more modern editorial space, with typography playing a central role in shaping the visual identity. Bold, refined type treatments created rhythm and hierarchy throughout the book, balancing the richness of the photography with a clean, confident point of view.

The result was a sophisticated, fashion-forward lookbook that felt both elevated and distinctly St. John—where typography became an integral part of the storytelling rather than simply a supporting element.

Deliverables: Lookbooks, direct mailers, photoshoot art direction, and campaign creative.